Earshot intelligently filters social media signals happening at or nearby ('within earshot' of) the physical locations of our clients and converts them into real-time customer service and engagement opportunities. As a new way to tap into real-time customer sentiment, the Earshot proximity-based social media processor allows brands to unlock more actionable insights and intelligence at the location level.
Earshot utilizes technology available on modern mobile devices to validate the proximity of social media communications to locations within our network. This includes GPS, WIFI and cell towers in conjunction with our proprietary algorithms.
Social media signals originating at or nearby the physical locations are instantly prioritized in the Earshot engagement platform. Prioritization is based on time, source, location, and other variables associated with the user through Earshot.
Earshot allows brands to connect in real time with customers to help drive higher conversion rates, in-store traffic, and overall customer satisfaction. This leads to better reviews, stronger brand affinity, and opportunities to drive lift while the customer is in the midst of an experience with the brand.
A proximity-based social media processor, engagement platform, business mobile app, and analytics dashboard provide Earshot clients with the tools and technology to more effectively manage inbound social media. As a compliment to existing social media management systems, Earshot solves many of the problems associated with identifying, engaging, and interpreting the most relevant social media intended for brands.
“We use Earshot as it provides an effective filter to manage the overwhelming number of Tweets we get every day. We are able to respond more effectively to a Tweet that is 'within earshot' as it's a guest that is here in real time and therefore we have the ability to improve or address his/her experience.”
Divisional Community Manager, Lettuce Entertain You
“Earshot was instrumental in helping us achieve our client's goals. I would highly recommend their solution to any brand or agency looking for a new approach to more relevant social media engagement.”
Account Director, VaynerMedia