Earshot intelligently filters eligible social media posts being authored at or nearby designated locations and converts them into real-time engagement opportunities. As a new way for brands to acquire valuable earned media and to connect with new consumers in the midst of a relevant experience, the Earshot solution provides clients with the tools and technology for a more proactive approach to social media management.
Earshot intelligently captures eligible social media posts within defined geo-fences as the first filter for relevancy. Identifying active users at the 'right time, right place' allows brands to appropriately engage select consumers in a position to transact or amplify a positive experience.
Our relevancy engine then interprets variables such as social influence, exact location, key word, time of day, and other important criteria to provide clients with the intelligence to identify and convert the most valuable engagement opportunities into real revenues and more actionable insights.
Through the engagement platform and enterprise mobile app, Earshot allows brands to connect in real time with customers to drive business results. By intelligently redirecting social media to the appropriate locations and authorized users, Earshot can empower those at the local level for real-time resolution, reward, or other forms of valuable engagement.
Our real-time engagement platform, relevancy engine, enterprise mobile app, and analytics dashboard provide Earshot clients with the tools and technology to more effectively manage proximity-based social media. As a compliment to existing social media management systems, Earshot solves many of the challenges associated with identifying, engaging, and interpreting the most relevant social media posts being authored every day.
“We use Earshot as it provides an effective filter to manage the overwhelming number of Tweets we get every day. We are able to respond more effectively to a Tweet that is 'within earshot' as it's a guest that is here in real time and therefore we have the ability to improve or address his/her experience.”
Divisional Community Manager, Lettuce Entertain You
“Earshot was instrumental in helping us achieve our client's goals. I would highly recommend their solution to any brand or agency looking for a new approach to more relevant social media engagement.”
Account Director, VaynerMedia